The Ultimate Guide to Implementing Retail Digital Signage

Did you know 8 out of 10 customers walk into a store because digital signage caught their eye?

Moreover, businesses using digital signage experience a 30% average increase in sales. These statistics highlight the significant impact of digital signage on customer behaviour and overall business performance. Get ready to discover how digital signage can boost your sales, improve customer experiences, and make your brand stand out. From choosing the right system to creating engaging content, we’ve got you covered. Let’s dive in and unlock the secrets of successful retail digital signage!

Summary: We see three opportunities for business leaders who want to enhance their companies’ CX and drive greater satisfaction. First, focus on frictionless commerce. Second, consider augmented experiences. Finally, emphasize intuitive interactions. Apple launched the iPod in 2001 with the mission of “putting 1,000 songs in your pocket.” Fast forward two decades, and L’Oreal is taking a step toward transforming cosmetics by enabling women to carry 1,000 shades of lipstick in their purse. The key is a connected device that prints lipstick for its Yves Saint Laurent line. Customers upload a photo of their outfit to the YSL app, which generates a few colors to match. After using augmented reality to finetune the colors to get exactly the shade they desire, the customer presses a button, and the device prints a few drops of the lipstick. What L’Oreal accomplished reflects more than engineering prowess. It reflects a deeper understanding of how the intersections of advanced technologies and customer touchpoints are creating powerful customer experiences (CX) that boost satisfaction in ways that were either unimaginable or unfeasible for most companies a decade ago. Rethinking Customer Touchpoints Despite all the buzz around the concept of omnichannel, most companies still view customer journeys as a linear sequence of standardized touchpoints within a given channel. But the future of customer engagement transforms touchpoints from nodes along a predefined distribution path to full-blown portals that can serve as points of sale or pathways to many other digital and virtual interactions. They link to chatbots, kiosks, robo-advisors, and other tools that customers — especially younger ones — want to engage with. But the mere existence of these groundbreaking interactions is only part of the story. Our recent survey of 6,200 customers in China, France, and the United States uncovered seven CX factors that directly influence customer satisfaction. The first four — convenience, choice, navigation, and payments — are indispensable. That is, the presence or absence of these factors determines whether a customer judges a particular experience as good or bad. Think of them as table stakes. The remainder — ambiance, expertise, and touch-and-feel — amplify the baseline level of satisfaction. While their presence boosts satisfaction from “good” to “very good” 70% of the time, their absence turns a “bad” experience into a “very bad one” 89% of the time. Alibaba’s Freshippo chain, which comprises more than 300 high-tech grocery stores, illustrates these effects. Launched in China in 2015, Freshippo provides fully automated stores that combine physical and digital experiences in a single environment. In-store shoppers “add” items to “shopping carts” using their smartphones. Within the carts, users can access information about the items, and they can pay for the items without support from a clerk. The stores are also fulfillment centers for orders that are placed entirely online. Some 36% of younger consumers gave the store the highest satisfaction rating, versus the average of 16% across all grocery stores. Let’s take another look at L’Oreal’s lipstick tool to see how touchpoints and technology come together to drive a better CX. Each screen tap, each tweak, and each action by the customer is a touchpoint. L’Oreal captures data on all such interactions and funnels the information to product development, marketing, and other functions, allowing them to see what works and what they can improve. The amount of real time data generated is enormous. Each physical, digital, augmented, or virtual interaction links to information-rich networks that will recognize the customer and guide them along the purchasing path. These interactions give customers some agency over what they receive, resulting in deeper and richer personalized experiences. B2B companies are also using connected touchpoints to add customer value. John Deere’s ecosystem of smart devices and intelligence helps farmers improve yields and profitability. The company’s cloud-based machine management system funnels telematics into an AI platform that allows farmers to monitor their equipment in real time, collaborate with ecosystem partners for insights, and use analytics to determine what crops to plant in which locations, and the optimal times for doing so — all managed through a convenient smart phone app. These kinds of benefits are especially important for younger customers, those aged 40 and under. Their churn rate is twice as high as that of the average population, which underscores both the upside of meeting their expectations as well as the risks of falling short. One key point is that younger customers value autonomy when shopping, which means that they increasingly prefer to interact with technology instead of people. In retail settings, for instance, close to 60% of young buyers say they favor using self-service “scan-and-go” kiosks over human cashiers when given the choice, as opposed to 30% for older customers. Our research found that their interest in a tech enriched CX is about two times higher than those aged 50, and three times higher than those aged 60. In some situations, though, young people can’t distinguish between human and virtual interaction. When Georgia Tech teaching assistant Jill Watson began dispensing valuable support and advice to computer science students in 2016, none recognized her true nature. She wasn’t a bright and friendly graduate student, as some assumed. She was a manifestation of IBM’s Watson AI platform, created by a team led by Georgia Tech professor Ashok Goel. One inherent advantage of these high-tech touchpoints is that they are rapidly scalable and trainable. Jill Watson went on to serve as teaching assistant for 17 classes, something no human could manage. The original version of Jill Watson took about 1,500 hours to build, but recent versions take less than 10 hours, according to Goel. This is only one example of a broader trend. Until recently, the tools for next-generation interactions were either not commercially viable or too expensive for companies to deploy at scale. Today, it costs about 33% less to create an AI-based image classification system than it did four years ago, and training times have improved by 94%. Critical capabilities are easier to access, as the use of the cloud has grown dramatically. These changes allow more and more companies to engage with customers in increasingly sophisticated ways

Short Summary

• Digital signage impacts customer behaviour, driving 8 out of 10 people into stores and elevating sales by 30% on average.
• Ebani Tech’s guide explores how retail digital signage amplifies sales, enhances customer experiences, and sets brands apart.
The benefits encompass driving foot traffic, improving purchasing decisions, repurposing social media content, providing entertainment, and increasing digital presence.
• Digital signage components include screens, support hardware, media players, content management systems, and engaging digital content.

Advantages of retail digital signage include enhanced customer engagement, increased sales through improved brand visibility, cost-effective advertising, flexibility, eco-friendliness, and a competitive edge, while Ebani Tech stands out as a provider of innovative digital signage solutions.

What is Digital Retail Signage?

Digital signage is like using big screens (like the ones on your TV or computer) in stores and restaurants to show things like websites, videos, menus, and pictures. Shops and restaurants use it to help you find your way and tell you about their new stuff. As per Ebani Tech research, effective implementation of digital signage can increase retail sales by 30%, enhancing customer journeys. At Ebani Tech, we are dedicated to transforming the retail experience through innovative digital signage solutions. Our expertise in providing versatile and eco-friendly digital signage technology empowers businesses to not only capture attention but also contribute to a sustainable future. Partnering with Ebani Tech means embracing the competitive advantages of experiential retail digital signage and elevating your brand’s visibility and engagement in the retail sector.

8 Digital Signage Retail Stores Benefits?

Digital signage is like using big screens (like the ones on your TV or computer) in stores and restaurants to show things like websites, videos, menus, and pictures. Shops and restaurants use it to help you find your way and tell you about their new stuff. As per Ebani Tech research, effective implementation of digital signage can increase retail sales by 30%, enhancing customer journeys. At Ebani Tech, we are dedicated to transforming the retail experience through innovative digital signage solutions. Our expertise in providing versatile and eco-friendly digital signage technology empowers businesses to not only capture attention but also contribute to a sustainable future. Partnering with Ebani Tech means embracing the competitive advantages of experiential retail digital signage and elevating your brand’s visibility and engagement in the retail sector.

• Personalized Shopping Experiences:Stores can use digital signage to make shopping feel more personal and special. For example, car dealerships can provide interactive screens that let customers build their dream car by selecting colors and features, offering a customized and engaging shopping experience.
• Better Customer Experiences:Digital signage improves customer experiences in hotels, hospitals, and airports. It can assist with check-ins, provide health tips, and display travel updates. No matter the industry, digital signage enhances customer satisfaction with helpful information and interactive elements.
• Increase Sales with Improved Brand Visibility:Digital signage boosts brand visibility, which is crucial for helping customers recognize and choose your brand over competitors.
  • Consistent Branding:Brands that consistently use the same logos, colors, and messages are 3.5 times more visible. Digital signage ensures consistent branding, building trust and encouraging repeat customers.
  • Eye-Catching Retail Store Displays:Digital signage with dynamic visuals and videos grabs attention better than traditional signs. It highlights products and deals, encouraging customers to stop and explore.
  • Increased Foot Traffic:Placing digital signage outside stores with attractive promotions can draw more people inside. Higher foot traffic naturally leads to more sales.
  • Stronger Digital Presence:Digital signage bridges the gap between physical stores and their online presence by showcasing social media, reviews, and online shopping options. This creates a seamless and integrated shopping experience.
• Cost-Effective Advertising:While digital signage has higher initial costs, it saves money over time by reducing the need for printed materials and administrative tasks.
  • Reduced Printing Costs:Digital signage eliminates the need for posters and flyers, reallocating budgets to digital content creation. This saves money and supports environmental sustainability by reducing paper usage.

• Personalized Shopping Experiences:Stores can use digital signage to make shopping feel more personal and special. For example, car dealerships can provide interactive screens that let customers build their dream car by selecting colors and features, offering a customized and engaging shopping experience.
• Better Customer Experiences:Digital signage improves customer experiences in hotels, hospitals, and airports. It can assist with check-ins, provide health tips, and display travel updates. No matter the industry, digital signage enhances customer satisfaction with helpful information and interactive elements.
• Increase Sales with Improved Brand Visibility:Digital signage boosts brand visibility, which is crucial for helping customers recognize and choose your brand over competitors.
  • Consistent Branding:Brands that consistently use the same logos, colors, and messages are 3.5 times more visible. Digital signage ensures consistent branding, building trust and encouraging repeat customers.
  • Eye-Catching Retail Store Displays:Digital signage with dynamic visuals and videos grabs attention better than traditional signs. It highlights products and deals, encouraging customers to stop and explore.
  • Increased Foot Traffic:Placing digital signage outside stores with attractive promotions can draw more people inside. Higher foot traffic naturally leads to more sales.
  • Stronger Digital Presence:Digital signage bridges the gap between physical stores and their online presence by showcasing social media, reviews, and online shopping options. This creates a seamless and integrated shopping experience.
• Cost-Effective Advertising:While digital signage has higher initial costs, it saves money over time by reducing the need for printed materials and administrative tasks.
  • Reduced Printing Costs:Digital signage eliminates the need for posters and flyers, reallocating budgets to digital content creation. This saves money and supports environmental sustainability by reducing paper usage.

Dynamic Content Management

• Effortless Updates: Fixing typos or last-minute changes on digital signage is free and easy. Businesses can instantly update content, saving on printing costs. From daily deals to seasonal offers, digital signs keep messages fresh and relevant.
• Targeted Advertising: Digital signage allows businesses to show ads tailored to the audience, location, and time of day. This ensures the right people see the right ads, improving ad effectiveness and saving costs. Businesses can deliver content that resonates with specific customer groups, maximizing value.
• Flexibility and Versatility: Digital signage revolutionizes information sharing across industries:
  • Adaptable Content: Displays can show dynamic, audience-specific content. Businesses can remotely update messages to keep information fresh and engaging.
  • Seasonal Promotions: Perfect for shifting themes during holidays or events. For example, stores can transition from back-to-school themes to Halloween, maintaining customer interest year-round.
  • Multifunctional Displays: Modern digital signs can display live TV, social media, weather updates, and advertisements all on one screen, creating a vibrant and interactive environment.

Eco friendly Stores

How do you choose the right digital signage solution?

How do you choose the right digital signage solution?

How do you choose the right digital signage solution? When picking a digital sign system for your store, think about these things: 1. Media Support Make sure the system can handle different types of media like videos, images, and documents so you can show cool stuff.
2. Remote Monitoring It’s a hassle to update all signs manually, so get software that can update from afar, especially as your business grows.
3. Scalability Choose a system that can grow with your business so you don’t have to switch to a new one later.
4. Stability Pick software that rarely crashes so you can focus on running your business instead of fixing tech issues.
5. Security Since digital signs can be hacked, choose a system with strong security features to protect your network.
6. Price Prices vary, so choose a system that fits your budget and can grow with your business.

Conclusion

Conclusion In conclusion, diving into retail digital signage opens up possibilities for businesses aiming to enhance customer experiences and boost sales. From attracting foot traffic and increasing purchasing decisions to cost-effective advertising and environmental sustainability, digital signs offer a dynamic toolset. Ebani Tech is a leading digital signage provider, offering innovative solutions that help businesses navigate the evolving retail landscape. Elevate your brand visibility, engage customers, and create memorable shopping experiences with Ebani Tech’s cutting-edge integrated retail digital signage software solutions. Contact us for more details.