Meghavi Wellness Spa & Salon
Digitizing Wellness: Meghavi Wellness Spa’s Digital Menu Transformation with Ebani Advertising and Ebani Tech
Meghavi Wellness Spa, a leading name in the wellness industry, sought to modernize its operations and enhance customer engagement in line with its reputation as a luxury wellness brand. Guided by Ebani Advertising—the creative force behind Meghavi’s rebranding and expansion over the past decade—the spa embraced digital transformation to address operational inefficiencies and elevate user experience. Ebani’s tech division, Ebani Tech Pvt. Ltd., developed a comprehensive digital menu platform that not only transformed customer interactions but also provided advanced business intelligence capabilities, enhancing Meghavi’s operations, compliance, and customer satisfaction.
Challenges
- Static and Inefficient Menus:
- Printed menus frequently incurred reprinting costs due to high usage and damage in spa environments.
- Static formats limited Meghavi’s ability to dynamically showcase services or update offerings.
- Membership Management Complexity:
- Meghavi’s membership model, where fees convert into Member Wellness Hours (MWH) across services, required a dynamic system to manage, track, and map member activity seamlessly.
- Compliance Requirements:
- The mandatory consultation form for health conditions was previously managed manually, leading to inefficiencies.
- Customer Feedback and Insights:
- Gathering, analyzing, and acting on customer reviews and feedback was fragmented, lacking an integrated solution to leverage this valuable data effectively.
Digitized the brand with a custom tech solution
MEGHAVI WELLNESS SPA – FROM A SINGLE OUTLET TO INDIA’S #1 SPA BRAND
Market Repositioning
Spa to 53 Nationwide
Segments in Luxury Hospitality
Premium Brand Vertical
Spa Brand
Solution
Comprehensive Digital Menu Platform by Ebani Tech
The digital menu platform was designed to provide a seamless user experience while meeting Meghavi’s operational and compliance needs. Key features included:
- Automated tracking of Member Wellness Hours (MWH) usage across services.
- Dynamic mapping of membership plans, distributing hours to services based on real-time selections.
- Enabled customers to see their remaining hours, select services, and calculate savings, providing an enriched, transparent experience.
- Interactive menus featuring videos, images, and detailed descriptions of services, helping customers make informed decisions.
- Integrated reviews and feedback prompts to capture customer sentiment at every touchpoint.
- Integrated the mandatory consultation form into the platform, ensuring customers provide health information before booking services.
- This feature ensured legal compliance while also enhancing customer safety.
- Captured customer feedback and reviews directly through the platform, including service ratings and therapist evaluations.
- Enabled Meghavi to analyze trends and act on insights for continuous improvement.
- Digital menus supported real-time billing, eliminating manual processes and enhancing efficiency.
- Included features for membership renewals, upselling, and dynamic pricing adjustments.
- Provided Meghavi with a centralized dashboard to monitor customer behavior, service popularity, and membership trends.
- Data-driven insights enabled better resource allocation, marketing strategies, and overall operational efficiency.
Developed a digital menu
Devised a dynamic tracking system for the complex membership model
Results
The digital menu platform delivered significant results for Meghavi Wellness Spa:
- Enhanced User Experience:
- Customers enjoyed a personalized, interactive experience, leading to higher satisfaction and increased bookings for premium services.
- Revenue Growth:
- The platform drove a 32% increase in revenue, as customers leveraged the transparent system to explore and select high-value services.
- Operational Efficiency:
- Automated membership mapping, consultation forms, and billing processes reduced manual work and ensured compliance.
- Faster updates to services and pricing eliminated the cost and inefficiency of reprinting static menus.
- Data-Driven Decision Making:
- Real-time insights into customer preferences and membership usage allowed Meghavi to refine its offerings and marketing strategies.
- Streamlined Compliance:
- The integration of the mandatory consultation form ensured legal adherence while enhancing customer safety and trust.
Provided a seamless user experience
Built a solution to leverage valuable data like reviews
Conclusion
Meghavi Wellness Spa’s transition to a digital menu platform, powered by Ebani Advertising and Ebani Tech, showcases how thoughtful digital transformation can revolutionize customer experiences and operational efficiency. The platform not only modernized Meghavi’s approach to customer engagement but also provided a robust business intelligence framework to drive growth and informed decision-making. By integrating dynamic membership mapping, interactive features, and compliance-ready tools, Ebani delivered a solution that reinforced Meghavi’s position as a leader in the wellness industry while setting new standards for innovation and customer care. This collaboration highlights Ebani’s dual expertise in strategic advertising and technology, ensuring clients like Meghavi thrive in today’s digital-first landscape.
Get In Touch
Talk to us about transforming your advertising with the power of innovation and precision.