Arya.ag
Revolutionizing Agri-Commerce: Arya.ag’s Digital Transformation Journey
Challenges
Arya.ag, India’s emerging leader in grain commerce, sought to transform the traditional, fragmented agricultural value chain into an efficient, technology-driven ecosystem. At the time, Arya.ag faced several challenges.
1. No digital presence:
The company did not have a website or online platform to streamline operations or engage stakeholders.
2. Manual processes:
The agri-commerce process, including storage, financing, and trading, was highly dependent on physical infrastructure and manual interventions.
3. Stakeholder disconnect:
Farmers, traders, FPOs, and corporate buyers faced difficulties in accessing warehousing, financing, and assured trade opportunities.
4. Missed opportunities:
The lack of technology integration led to inefficiencies and limited scalability, hindering Arya.ag's vision of democratizing the agri-value chain.
ARYA.AG – REDEFINING INDIA’S GRAIN COMMERCE
From Brick & Mortar to a
Digital Powerhouse
E-Commerce Revolution
Empowering Farmers
Agri-Lending – 500% Growth
Investment Readiness
& Unshakable Trust
Built a powerful website for Arya.ag
Solution
Ebani Tech partnered with Arya.ag to build an end-to-end digital platform that would redefine the agri-commerce ecosystem
by providing transparency, efficiency, and value creation for all stakeholders.
Key Features of the Arya.ag Platform:
Warehouse Locator and Booking
- Developed a feature that allows stakeholders to identify and book warehouses based on their location and storage requirements.
- Integrated a real-time inventory management system for visibility over 11,000 commodity storage points nationwide.
Integrated Finance Solutions
- Enabled automated loan disbursement against grains stored in warehouses, backed by grading and valuation of the stock.
- Offered farmers and traders seamless access to working capital, empowering them to expand their operations without cash flow disruptions.
Commerce Linkages
- Built a marketplace for traders to connect with large corporate buyers, ensuring transparent and secure transactions.
- Facilitated the sale of grains on behalf of traders, creating new revenue streams for Arya.ag and driving profitability for stakeholders.
Technology-Driven Insights
- Integrated data analytics to offer actionable insights on optimal selling times and market trends, addressing the critical question of When to sell?
- Enhanced decision-making for farmers and FPOs through price prediction and supply-demand dynamics.
User-Centric Platform
- Ensured modularity and ease of use for stakeholders, from smallholder farmers to corporate agribusinesses, through a mobile-friendly and intuitive interface.
Revenue Generation Model
- Created new avenues for Arya.ag by digitizing its brick-and-mortar operations, enabling interest earnings on loans, and facilitating grain trade to enhance revenue streams.
Put a spotlight on how Arya.ag serves
Integrated e-commerce features for optimal selling
Result
The collaboration between Ebani Tech and Arya.ag resulted in a game-changing digital transformation:
- Scalability and Market Leadership:
- Arya.ag now manages over USD 3 billion in grain value across 21 states and facilitates over USD 1.3 billion in annual financing, making it India’s largest agri-commerce platform.
- Efficiency and Transparency:
- The platform eliminated inefficiencies in the agri-value chain, providing complete transparency in storage, financing, and trading processes.
- Empowerment of Farmers and Traders:
- Farmers and FPOs experienced a 20-30% increase in income by leveraging storage solutions to capitalize on off-season price appreciation.
- Traders benefited from seamless access to finance and expanded market opportunities.
- Profitability and Sustainability:
- Arya.ag became the only profitable agritech player in India, proving the viability of its technology-driven approach.
- Digital-First Transformation:
- Ebani Tech’s solutions not only digitized Arya.ag’s operations but also positioned the company as a pioneer in agri-fin-tech innovation.
Conclusion
The partnership between Ebani Tech and Arya.ag demonstrates how digital transformation can revolutionize traditional industries. By integrating
storage, financing, and commerce into a single platform, Arya.ag has not only streamlined the agricultural value chain but also created a robust, scalable, and profitable business
model. Arya.ag’s journey is a testament to the power of technology in empowering stakeholders, maximizing market potential, and fostering sustainable
growth in India’s agricultural sector. Today, Arya.ag stands as a beacon of innovation, setting new benchmarks for agritech solutions worldwide.
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