The UAE government’s decisive actions to combat the pandemic and manage COVID-19 have ushered in a notable turnaround for Dubai’s real estate sector, ending a five-year period of declining prices. Despite widespread border restrictions, the government’s strategic reduction of entry requirements in July 2020 attracted a diverse array of privileged consumers and affluent individuals. As a result, Dubai has emerged as both a sought-after primary or secondary residence and a preferred vacation destination for many. The city’s real estate market has displayed remarkable resilience amidst global challenges, making Dubai an enduringly attractive investment proposition.